Strategic SEO by Invise – Build Topical Authority and Gain Visibility in AI Search

At Invise, we combine Topical Authority, AEO and Generative Engine Optimization (GEO) , the modern wave of AI-driven search understanding to build a digital presence that ranks, engages, and converts.

By building our SEO strategy around Topical Authority, we create a strong online foundation that not only attracts traffic but truly engages your audience.

At the heart of this is content marketing. We use Topical Authority to craft relevant, valuable, and engaging content that positions you as a true authority in your field.

What is Topical Authority?

Topical Authority means that your website is recognized as the most reliable and comprehensive source of information in a specific subject area. By creating a network of coherent and in-depth content, based on an understanding of users' search intent, their intent, we help you not only reach the top of search engine results pages (SERPs). We also make sure you stay on top.

SEO for B2B companies

Working with SEO for B2B companies requires a different approach than for B2C. A B2B SEO agency like Invise understands how lengthy decision-making processes, complex buying journeys, and specific niche markets influence search behaviors. We assist your company in:

Building Topical Authority – By creating in-depth content that enhances your expertise within your industry.
Optimizing for the right search intent – Focusing on transactional and informational keywords that drive quality leads.
Strengthening your technical SEO – Ensuring fast loading times, mobile-friendliness, and technical performance for increased visibility.
Measuring and optimizing continuously – Data-driven decisions to continuously improve your SEO strategy and maximize ROI.

With our experience in B2B marketing and SEO, we can help you attract the right audience, strengthen your brand, and increase your organic traffic.

What is Generative Engine Optimization (GEO)?

GEO

Generative Engine Optimization means optimizing your content not just for traditional search engines, but also for generative AI engines like ChatGPT, Google Overview, the Google AI Mode and Perplexity AI. These engines understand context and prioritize semantically rich answers over exact-match keywords.

That’s why we focus on:

Creating semantically structured content that addresses the user’s true intent
Using entity-based SEO to help AI interpret the context of your content
Building Topical Maps that cover entire subject areas – not just isolated keywords

This ensures your content appears even when users don’t click.

Some wise words from our SEO Specialist

AI search is changing how content is interpreted and presented.
A sustainable SEO strategy must be semantically structured and built around Topical Authority to stay relevant in both traditional SERPs and generative AI search results.

Joachim Almeke, Head of SEO

Collaboration between Content Creators and Google Ads specialists

Successful SEO means not only optimizing individual parts of a website but also creating synergies between content, performance and Performance Marketing. Working together with our experienced copywriters and Google Ads specialists, we ensure that your content not only engages and informs, but is also technically optimized for the best possible results in other channels.

On-page SEO optimization

To maximize the visibility and user experience of your website, we provide comprehensive recommendations for on-page SEO optimization. We analyze and suggest adjustments to headlines, meta tags, image alt texts and internal linking to improve page relevance and structure. Our recommendations help you ensure that every element on the page is optimized to match search intent and rank higher in search results, which in turn creates a better user experience and strengthens your site's authority.

The combination of traditional SEO and AI technology

To ensure your website is future-proof and competitive in an increasingly AI-driven search environment, at Invise we combine traditional SEO strategies with the latest AI technology. By integrating proven SEO methods with AI usage, we optimize every aspect of your website to meet the evolving demands of both search engines and users. As search engines retain users on their own platforms, it becomes increasingly important to create content that is optimized for each platform.

Optimization for AI-powered search engines

In conclusion, the growing use of AI-powered search engines means that companies need to adapt their SEO strategies to ensure that their digital presence continues to be strong and relevant. By investing in SEO services that focus on creating and optimizing content that engages directly on the platforms, and by using advanced techniques in semantic SEO, you can not only overcome the challenges posed by AI searches but also take maximum advantage of all the new opportunities. It ensures that you remain competitive and visible in a rapidly changing digital environment.

SEO Products for AI Search & GEO/AEO

At Invise, we don’t work with rigid, pre-packaged solutions. Instead, we offer strategic SEO services tailored to your current digital maturity, business model, and visibility in AI-driven search results. Our SEO services are optimized for GEO (Generative Engine Optimization). We adapt strategy, technology, and content to build your Topical Authority and make you both visible and selectable in AI-powered search environments.

AVA - AI Visibility Audit

AVA is our solution for companies that want to understand and take control of their presence in AI-driven search and answer environments.
As platforms like Google, ChatGPT, Perplexity, and Gemini increasingly shape customer decision journeys, it becomes critical to know if and how your brand shows up.

What we do in an AVA:

AI Search Grader
We analyze how well your content is picked up in AI-generated answers – and compare it to your competitors.
Gap Reports
We identify where your brand is missing and where competitors are gaining ground in AI search visibility.
Topical Maps
We map topics and contexts to strengthen your Topical Authority and maximize your chances of being cited or surfaced by AI engines.
Checklist & Action Plan
You receive a clear, actionable roadmap with content, formatting, and strategic recommendations to ensure visibility where the buyer journey begins.

The GEO Advantage
With AVA, you get a future-proof visibility strategy – not just for Google, but for the expanding world of generative AI LLM´s.

We make you visible where the business of the future begins.

SEO Onboarding — Lay the groundwork for your SEO strategy

Our SEO Onboarding is the first step for businesses that are ready to take their digital presence to the next level. During this phase, we work together to analyze your current website, identify opportunities and put a customized SEO strategy in place.

Content and search intent analysis
We perform an in-depth analysis of the search intents most relevant to your business and build a basic content strategy based on this data. This also includes on-page SEO, where we optimize your content, headlines and internal links to better match the user's search intentions.
GEO Advantage
With our content and search intent analysis, we ensure your content performs not only in traditional SERPs, but also in AI-generated answers.
Technical SEO Review
We review your website's technical health, including crawlability, load times and structured data, which are critical to an effective SEO strategy. We also ensure that the on-page technical aspects are optimized for the best possible performance.
Topical Map-analysis (see our SEO phrasebook)
We map important topics and concepts within your niche to ensure your website covers all relevant areas and strengthens its on-page authority. In addition, we identify off-page SEO strategies, including link building and other external signals, to increase your website's credibility and visibility.

SEO migration — Preserve and improve your SEO during a web move

When moving to a new website, it is crucial to ensure that your SEO performance is not only preserved but also improved. Our SEO Migration service guides you through this process with precision and care (available on three different levels).

Data Collection and Security
We store and organize all important technical data from your existing website to facilitate a smooth transition.
GEO Advantage
With our content and search intent analysis, we ensure your content performs not only in traditional SERPs, but also in AI-generated answers.
301-strategy and redirection
We develop a robust strategy for managing redirects, ensuring that you don't lose any of your existing SEO benefits.
Post-launch analysis
Immediately after launch, we monitor performance to ensure your new website meets all expectations and goals.

SEO Audit Light

Our SEO Audit service is perfect for companies that want to get a comprehensive picture of your company's visibility on Google! This service is for you who want to understand how your website performs in SEO and who want to gain insights into both strengths and weaknesses compared to your competitors. We help you identify opportunities for improvement and to find the gaps in your SEO strategy.

Indexing
How many pages on your website are indexed by search engines? Are there pages that are not indexed correctly?
Estimated traffic volume
What does your current organic traffic look like, and what can we expect based on your current SEO activities?
GEO Advantage
With our content and search intent analysis, we ensure your content performs not only in traditional SERPs, but also in AI-generated answers.
Comparison of visibility on primary keywords
We analyze how your site performs on your primary keywords compared to the competition. This helps us identify keyword gaps and increases opportunities to strengthen your position.

Your Path to B2B SEO Success

We know that your B2B company faces specific challenges that require tailored solutions in digital marketing. Therefore, we have specialized in delivering customized SEO strategies for the B2B segment. By focusing on building your Topical Authority, we help your company become a leading voice in your industry, resulting in increased credibility, more qualified leads and long-term growth.

Frequently asked questions about SEO

What is SEO?

What does an SEO agency do?

An SEO agency is a team of experts who help companies improve their visibility in search engines through strategic search engine optimization. They analyze, implement and optimize digital strategies to increase traffic and conversions. The focus is on setting measurable goals (KPIs) and continuously monitoring the results to ensure a high return on investment.

What does an SEO Manager do?

An SEO Manager is responsible for improving a website's visibility on search engines by analyzing data, and optimizing content, structure and technical aspects. They develop strategies to build Topical Authority in relevant subject areas, increase organic traffic and rankings, and monitor results so you continually perform better and reach your goals.

What is SEO short for?

SEO is an abbreviation for "Search Engine Optimization" (search engine optimization in Swedish). It means optimizing a website to improve visibility and ranking in search engines like Google. The goal is to drive more organic traffic to the website by making it more relevant and accessible to users and search engines.

Price

How much does SEO cost per month?

SEO can cost between 600€ and 4500€ per month, depending on the scope and competition within your industry. The price depends on factors such as the number of keywords, technical optimization and content production. Smaller businesses with a local focus often pay at the lower end of the range, while larger businesses with extensive SEO needs may need to invest more. Remember that SEO is a long-term investment that can yield significant returns.

How much does it cost to be at the top of Google?

Being at the top of Google can cost anything from 80€ to over 8000€ per month, depending on competition, keywords and industry. For paid ads (Google Ads) you pay per click, while organic SEO requires continuous optimization and investment. The price varies greatly depending on the goals and the level of competition in the market.

How to get high on Google?

To rank high on Google, you need to create quality content that is relevant to your keywords and users' needs while building Topical Authority in your subject area. This means covering all aspects of a subject and gaining authority within it. Combine it with technical optimization and links to strengthen your position and increase your visibility.

Is SEO worth the money?

Yes. SEO is often worth the money because it can bring long-term, organic traffic to your website, increasing visibility, leads and sales. A well-executed SEO strategy can provide a high return on investment, especially compared to paid ads. However, it requires time and continuous optimization to see results, but for most companies it is a very profitable investment.

What is included in SEO?

SEO includes several components: keyword analysis, content optimization to meet user needs, technical SEO to improve website structure, and link building to increase authority. A key part is building Topical Authority, which means creating extensive content in your subject area to be perceived as a trusted source in the eyes of search engines.

SEO Glossary — What do the SEO terms mean?

301 redirect

Definition: A 301 redirect is a permanent redirect from one URL to another. It is used to ensure that all visitors and search engines trying to access the old URL are instead sent to the new one, which also transfers the SEO value to the new page.

Example: If you move a page from example.com/old-page to example.com/new-page, you create a 301 redirect so that users and search engines automatically end up on the new page.

Topical Authority

Definition: Topical Authority means that a website is considered one of the most reliable and comprehensive sources of information in a specific subject area. This is achieved by producing and optimizing an extensive network of coherent and in-depth content.

Example: If your website is about "digital marketing" and covers everything from SEO to social media and email marketing in detail, you can build Topical Authority on this topic.

Topical Map

Definition: A Topical Map is a structure that shows how different topics and subtopics within a certain niche are related to each other. It is a tool for planning and creating content that covers all relevant aspects of a subject area, helping to build Topical Authority.

Example: For a "health and wellness" website, a Topical Map might contain main topics such as "diet," "exercise," "mental health," and "sleep," with subtopics under each category.

Search Intent

Definition: Search intent refers to the reason behind a user's search on a search engine. It could be finding information, buying a product, comparing options, or something else.

Example: If someone searches for "best laptops 2024", their intention is likely to find a comparison of the best laptops for the year.

Technical SEO

Definition: Technical SEO involves optimizing the website's technical aspects, such as speed, mobile adaptability, crawlability, security (HTTPS), and structured data, to improve the website's visibility in search engines.

Example: Improving website load times or ensuring that it is mobile-friendly are examples of technical SEO.

On-page SEO

Definition: On-page SEO is about optimizing individual web pages to improve their visibility in search engines. This includes optimizing content, headlines, internal links, images, meta tags, and user experience to match the user's search intent and improve the page's ranking.

Example: Adjusting the page title and meta description or optimizing the content for specific keywords are typical examples of on-page SEO.

Search Engine Results Page (SERP):

Definition: A SERP is the page displayed by a search engine in response to a user's search query. It contains a list of organic results, paid ads, and sometimes other types of content such as videos, images, or maps.

Example: When you search for "SEO tips", the list of links and information displayed on Google is a SERP.

Organic Traffic

Definition: Organic traffic refers to visitors who come to your website through a search engine, such as Google, without you paying for clicks or advertising.

Example: If your website appears as one of the first results in a search engine and someone clicks on the link, this counts as organic traffic.

Keyword Gap

Definition: Keyword Gap refers to the keywords or phrases that your competitors are ranking for, but that your website is not ranking for. Identifying these gaps can provide opportunities to create new content or optimize existing content to improve your visibility.

Example: If a competitor ranks for "best SEO tools" but your site doesn't, this could be a keyword gap you want to cover.

Indexing

Definition: Indexing is the process by which a search engine collects, analyzes and stores data from web pagesto display them in search results. A page must be indexed in order to appear in search engine results.

Example: If a new page on your website does not appear in Google search results, it may be because it has not yet been indexed.

Link Building

Definition: Link building is the process of getting other websites to link to your own website, which can increase your site's authority and improve its search engine rankings.

Example: Writing a guest blog for another website and including a link back to your own site is an example of link building.

Google Ads

Definition: Google Ads is a paid advertising platform where businesses can create ads that appear in Google search results – and on all those other websites that are part of the Google advertising network.

Example: When you search for "buy shoes online" and see ads at the top of the search results, will the ads from companies using Google Ads.

Book a meeting with us

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