Create business value through Performance Marketing

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Performance Marketing includes advertising in social channels, data analysis and search engine marketing (SEM) and is a cost-effective way to advertise. With the right Performance Marketing strategy, you can calculate your exact return by measuring return on ad spend (ROAS) and see how much business value you get for every dollar invested. It gives you better control and effect on your advertising!

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Advertising on social media — LinkedIn, Facebook and Instagram

Do you want to increase your brand awareness, drive more traffic to your website or increase the number of leads? Our specialists help you with advertising at all stages of the buying journey – on all social media – and make recommendations about which channels to focus on based on your target group. If you need accurate texts and engaging messages, you can get an entire performance team with digital copywriters and designers who design advertising material that creates maximum value for the target group.

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Google Ads, display and YouTube advertising

Performance Marketing includes advertising in social channels, data analysis and search engine marketing (SEM) and is a cost-effective way to advertise. With the right performance marketing strategy, you can calculate your exact return by measuring return on ad spend (ROAS) and see how much business value you get for every dollar invested. It gives you better control – and great effect – on your advertising!

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Data collection and data analysis

The traditional sales schools say that sales are a numbers game. It's about having enough contacts to reach your goals. Nothing could be more wrong when it comes to ABM. Here, the reverse applies: identify the target group, perhaps in its entirety, and handle them as if every potential customer were the last. This precision allows you to reach your customer in a smart, educational and recurring way without stressing or pushing your customer in the wrong direction.

Work better with our specialists

Understand the digital behavior of your target audience

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With tailored experience and information in every part of the buying journey for your target audience, Performance Marketing will give you data-driven insights at every step. Using data, you can prove or disprove hypotheses about channels and behaviors, understand what types of ads your audience interacts with at what stage and why, and learn more about what it takes for the right audience to convert. You also get valuable insights into what messages and type of content you should invest in, which channels you should be in and with which timeframes and intervals you should advertise.

B2B, B2C and Employer Branding? We have the specialists you are looking for

Regardless of the target group you want to reach or the industry you operate in, we have the experience you need to succeed with your Performance Marketing campaign. Invise partners with Google and Meta, as well as being certified LinkedIn Marketing Insiders and our specialists optimize campaigns in B2B, B2C and Recruitment Marketing on a daily basis.

Get started with what really counts

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Once set up, you can start populating HubSpot with contacts, marketing your products and services, generating deals, analyzing data, creating reports and building smart automation. Regardless of whether you choose to take the next step together with us, or continue working on your own, you have a solid foundation to start from.

For those of you who want tailored implementation and advanced configuration of your hub that takes your unique conditions and abilities into account, we recommend Tailored Onboarding.

Meet some of the top performance experts

Elin Cederholm

Performance Marketing Manager

Raised in Malmö, I bring a bit of Skåne to both Stockholm and Invise. I have a love for traveling...

Kaspars Lukins

Performance Marketing Manager

A stone’s throw from Stockholm, in the heart of the university city of Uppsala, you’ll find me....

Emmy Torstensson

Performance Marketing Manager

A West Coast girl now living in the big city after studying marketing at Linnaeus University in...

Wilma Ullerud

Performance Marketing Manager

An Örebro girl who decided a few years ago to spread her wings in Stockholm. In my role as a...

Amy Algeborg

Performance Marketing Manager

I’m a textile economist who, after a slight detour in the fashion industry, eventually landed in...

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Backed by the elite

You don't just get world-class strategies and analysis when you partner with us. Invise Performance Marketing specialists also have a hard-to-beat USP: we work daily with the country's leading specialists in SEO, content production, UX design, film production and Marketing Automation. This allows us to be one step ahead when we create messages, advertising material and content that brings your campaigns to the next level.