How do you attract top-tier candidates who rarely switch jobs? Länsförsäkringar AB cracked the code. With relatable videos tailored for social media, spot-on advertising, and a wildly successful performance marketing campaign, they took their employer brand to the next level alongside Invise. The result? An uptick in high-quality applications, buzz within the company, and increased visits to their career site.
- Cost per thousand (CPM) by 77% on LinkedIn
- Cost per thousand (CPM) by 73% on Meta
- Increased click-through rate (CTR) by 469% on LinkedIn
- Increased click-through rate (CTR) by 505% on Meta