Efficient and flexible – without unnecessary meetings
To be as flexible as possible, Invise put together a core marketing team with a manager and selected specialists to work with SalesOnly in the short and long term. With that setup, SalesOnly gained access to all the niche specialists at Invise when needed while simultaneously working closely with a smaller group that had a greater understanding of the long-term goals. Having the marketing manager report directly to the CEO of SalesOnly made it possible to promote digital growth while simultaneously freeing up time for the CEO, who no longer needs to be as operational. The flexibility also made it possible to act quickly in the event of unforeseen circumstances without losing focus on long-term strategy and goals.
Thought leaders and more deals
By developing an inbound marketing strategy for SalesOnly, we identified buyers' journeys, essential target audiences, and their needs in order to set up effective processes for content production and incoming lead management in HubSpot. The team also updated and repackaged all existing content to take advantage of SalesOnly’s significant knowledge bank that was no longer driving traffic. By regularly interviewing SalesOnly employees’, we cooperated to produce content that not only made SalesOnly a thought leader for relevant target groups but also significantly increased their inflow of quality leads.
A community for professional salespeople
Everyone who comes into contact with SalesOnly quickly notices that their greatest strength is their employees. There’s a particular pride in the company culture that mirrors the candidates that SalesOnly want in their network. With that in mind, elevating employees visually and in storytelling felt obvious. By showcasing the people of SalesOnly even more and what they stand for, we managed to build a community on social media where people who identified with the same values became ambassadors and, with that, a part of SalesOnly’s growing network.
A homepage that fits like a glove
To get a seamless transition from lead generation to automated processes and contact forms, we built a new website in HubSpot’s CRM platform as there was already a lot of data in their HubSpot Marketing Hub. To mirror the target audience, the team also chose to use the employees and showcase SalesOnly’s culture. This is characterized by professionalism, humanity, commitment, and outstanding excellence, all of which makes them an exceptional partner for companies looking for salespeople of the future. The website design is tasteful, and the color palette expresses authority, loyalty, and exclusivity combined with optimism and success. The written content on the website focuses on the candidate network as well as the research-based methods – and the navigation is clear and simple to lead the visitor towards an initial contact.