Willem Cross

Performance Marketing Manager

After 10 years at a bookstore, it was time for a career change and the choice was obvious. I’ve always been fascinated by social media - ever since my first username on Lunarstorm.

I’m driven by helping businesses be seen, heard, and grow online. For the past 10 years, I’ve worked in digital marketing, in various positions, and my curiosity has never faded. That curiosity is exactly what drives me - working in a field that’s constantly evolving, where there’s always something new to learn or try to achieve better results. I like seeing the big picture, finding connections, and turning data into insights that make a difference. In short: I can both map out the long-term plan and roll up my sleeves to jump in wherever needed.