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(Integration Overview)

HubSpot Integrations >> Integrations >> Pipedrive


Pipedrive by Invise - Integration Overview

HubSpot Integration with Pipedrive

Pipedrive is a CRM system used by many businesses worldwide. Pipedrive itself is simple, small, and often fulfills the functions needed for smaller businesses. However, what is missing from the system is support for the marketing department, which is why we wanted to create this integration.

Connecting HubSpot with Pipedrive provides you with benefits by sharing relevant data, and also to meet the needs of your company's different teams.

Integration Features

Share information between Pipedrive and HubSpot

How many new leads did we get in the last month? And how many deals have we closed? Who opened the latest newsletter? The answers to these questions can only be answered if we can connect the entire customer journey. With this integration, we share information between the two systems to be able to work more data-driven.

Follow up on your marketing efforts without making assumptions

Since HubSpot will provide the true picture of how marketing attracts and nurtures leads, Pipedrive supports the business-related aspects of sales process and pipeline management. If the marketing team gets an idea of whether a lead was good or bad directly in their system, the risk of mistakes and assumptions decreases.

Report the whole picture

It's great that you're closing deals! But what was it that actually closed that deal? Companies lacking those insights have to guess their next move. Because data is shared between the different systems in this integration, we can report on relevant KPIs and even gain insights of our actual ROI.

Context that helps you close deals

In a conversation with a customer, it is a huge advantage to know what they are interested in, if they are familiar with the subject, and how close they are to a decision. Insights from HubSpot can deliver this data directly to Pipedrive, supporting you in better outreach.


  • Sales
  • Marketing

Ready? Let's do it!

We'll help you define, quote and implement the integration you want - even if it's not listed here!

What we need from you in order to provide the best possible follow-up is that you try to answer these questions as best you can:
  • Which systems do you want to integrate?
  • Which use cases should be supported?
  • What are must-haves and what are nice-to-haves?
  • How much data flow are we talking about approximately?
  • Does the synchronization have to be in real time or is a daily update sufficient?
  • Do you want us to take responsibility for the entire work, or do you want us as a senior advisor?
  • Do you have an existing integration platform or  is there something else we should know about?

If you don't know the answer to one or more of the questions above, no problem - we will help you develop a good requirement specification!

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