Share information between Pipedrive and HubSpot
How many new leads did we get in the last month? And how many deals have we closed? Who opened the latest newsletter? The answers to these questions can only be answered if we can connect the entire customer journey. With this integration, we share information between the two systems to be able to work more data-driven.
Follow up on your marketing efforts without making assumptions
Since HubSpot will provide the true picture of how marketing attracts and nurtures leads, Pipedrive supports the business-related aspects of sales process and pipeline management. If the marketing team gets an idea of whether a lead was good or bad directly in their system, the risk of mistakes and assumptions decreases.
Report the whole picture
It's great that you're closing deals! But what was it that actually closed that deal? Companies lacking those insights have to guess their next move. Because data is shared between the different systems in this integration, we can report on relevant KPIs and even gain insights of our actual ROI.
Context that helps you close deals
In a conversation with a customer, it is a huge advantage to know what they are interested in, if they are familiar with the subject, and how close they are to a decision. Insights from HubSpot can deliver this data directly to Pipedrive, supporting you in better outreach.